EXTEND SERVICE LIFE: The New Fuel Pump proprietary electric fuel pump technology delivers the highest sustained fuel pressures in the industry, and this is why their pumps are chosen as standard equipment by the most demanding OEMs, especially for their premium vehicles. fuel pumps offer more than triple the lifetime for the same flow performance and half the power consumption of competitive fuel pumps MINIMIZE NOISE AND VIBRATIONS: open-vane impeller is more efficient than closed-vane impellers and yields lower amperage requirements. carefully balances every unit to guarantee the quietest operation possible. The turbine technology delivers fuel with minimal pressure pulsation while the armature is precision balanced at 3,000 rpm, and then spun again at 8,000 rpm to yield quieter operation. The fuel pump offers superior hot fuel handling and reduced fluctuations RELY ON QUALITY AUTO PARTS: From the development of direct ignition coils to revolutionizing the concept of the aftermarket performance spark plug by using platinum and iridium, is often on the front lines of product advancement TRUST IN OUR PUMP: The automotive industry has recognized the commitment to quality through such prestigious awards as the Deming Award for Quality, the J.D. Power and Associates Chairman's Award, and numerous supplier awards for quality from companies like Toyota, Lexus, General Motors, and Chrysler